Accelerated Mobile Pages Project

Continued Momentum For The AMP Project

The AMP effort is building both momentum and speed. There has been significant progress not only since the Developer Preview in early October, but even since the last update a couple of weeks ago. Let’s take a look:

Google will begin sending traffic to AMP pages in Google Search as early as late February, 2016. Twitter will begin to experiment with linking to AMP content provided by publishers early in 2016. Pinterest, currently testing publisher AMP pages in their iOS and Android apps, found that AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages. In addition, today we’re announcing that leading messaging apps LINE, Viber, and Tango will link to AMP content in early 2016 as well.

CMS and analytics providers are critical players in the AMP ecosystem and have stepped up with fantastic support for the initiative. WordPress will support all publishers that wish to enable AMP pages beginning in January. From the world of analytics, comScore, Chartbeat, Google Analytics, and Parse.ly will have AMP support in their tools by late February.

We also want to update you on four key areas of the AMP Project: Advertising, Analytics, Subscriptions, and Content Format Innovation.

Many more new publishers have come on board to express their intention to support AMP next year.  These include Network18, NDTV, and DNA India in India; Tempo and Kompass in Indonesia; Chosun, Joongang, Maekyung, Yonhap, YTN, Newstapa, and Slow News in South Korea; Inquirer in the Philippines; Televisa and Grupo Expansión in Mexico; Fox News in the US; and LINE, Nikkan Sports, CINEMATODAY, and IID, Inc. in Japan. LinkedIn intends to support AMP in early 2016 by serving faster-AMP alternatives to its published content when available.

The AMP Project is working to make the mobile web experience better for everyone, and it is thrilling to be part of this industry-wide effort to reshape how content is consumed online.  In the coming weeks, look out for updates on new technology partners, new platforms, and new publishers, as well as the specific launch plans of supporting platforms. And in the meantime, we encourage you to create your first AMP page.

Posted by Richard Gingras, Head of News, Google